KillRed Group was founded by Ryan Morales and Keith C. Del Percio. The pair met on a sailing of the world famous Groove Cruise concert in 2013. Finding common ground in the decades of combined experience in the hospitality and entertainment industry, Ryan and Keith teamed up again in 2020 when Ryan ran for the Florida House of Representatives District 32 seat, and hired Keith to be his campaign manager. Their grassroots campaign was successful, having receiving endorsements from the Orlando Sentinel, state caucuses, and important activist organizations, but ended in a primary loss. KillRed was conceived out of that loss, as the duo made it their mission to ensure that other candidates running for office had equal access to the tools required to win these crucial races.